In celebration of Sunday’s Academy Awards, The Silver Spoon presented The Silver Spoon Penthouse, a relaxing destination for celebrities, stylists and media, on Wednesday, February 21^st and Thursday, February 22^nd. The Silver Spoon Penthouse offered a variety of exquisite jewelry, indulgent beauty products, and luxurious apparel in the Penthouse at the famous Beverly Wilshire Hotel.  The invitation-only event was a more intimate VIP version of the infamous Silver Spoon Hollywood Buffets. 
 

Mary Beth York meets Hayden Panettiere.

Mary Beth meets Brad Pitt's publicist and Louise Ashby.

Jacqi Hunter takes a minute to pose with Mary Beth.

The Silver Spoon creators pioneered the concept of a gift buffet where guests can select their own gifts and are “Queens of swag - creators or all things cool in celebrity gifting,” according to E!  The Silver Spoon events are normally held before major award shows as a way for talent to prepare and enjoy themselves.

Attendees at the Penthouse included: Hayden Panettiere (“Heroes”), Paula Abdul (“American Idol”), Lauren Conrad (“The Hills”), Rena Sofer (“Heroes”), Eva Pigford (“America’s Next Top Model”), Nicky & Kathy Hilton, Jeremy Piven (“Entourage”), Lauren Bush, Tori Spelling & Dean McDermott (“Tori & Dean: Inn Love”), Melissa Rivers, Kevin Zegers (Transamerica), Daveigh Chase (“Big Love”), Samantha Harris (“Dancing with the Stars”), Jackie Warner (“Work Out”) and Carolin D’Amore, who DJ’d. 
 

Eva Pigford and Terrell Mullin (her make-up artist) met Mary Beth at the event.

Kathy Hilton shows off her bag of Mary Beth's product.

GM provided transportation for celebrity guests to and from the event.  Sponsors included House of Taylor Jewelry, Unite Hair care, Magaschoni cashmere, men’s clothing line 2k Gingham, MB York Beauty Ammo, Ahava skincare for men and women, Dole Sparklers cocktails and drinks, Primp super hot casual wear for women, exclusive Australian woman’s resort swimwear by Zimzala, Uvasun, Voluspa candles, Heineken, fitness center The Joint, Noah’s Natural facial skincare, Deener Denim and Puella clothing for women. 

The Silver Spoon caters to the red carpet primping which celebrities, stylists, media and industry heavyweights crave.  Prestigious designers, jewelers, cosmetic and skin-care lines from around the world join The Silver Spoon Entertainment Marketing in presenting exclusive tribute fashions, camera-ready makeup and hairstyling, and fabulous good luck charms to selected guests.  Invited celebrities, media and special guests at this Buffet will indulge in an array of beauty treatments. 

The Silver Spoon Entertainment Marketing has set the trend for these events in Hollywood during award season.  With casual ambiance and a unique atmosphere, The Silver Spoon Entertainment Marketing continues to set the precedent for award show pre-pampering.  Designers, jewelers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event.  The company is helmed by creator Melissa Lemer and partner Lorena Bendinskas.
 

Lauren Conrad of The Hills gets the full treatment from Mary Beth.